Trained as a translator, working in communication. Given their relevance to brand reputation and awareness, I believe in combining strategy, quality and visual content using a strategic core tool: digital and social media. Having also graduated in music business and piano, I believe that, in times of emotional communication, artistic sensibility and creativity are essential to get attention and make an impact.
My work experience in international and national public organizations, companies and projects within the cultural field and an extensive additional training have led me to specialize in corporate communications and marketing. For me, the digital sector is the natural place for transforming key procedures such as market research, user service and interaction, brand awareness and efectiveness and profitability analysis.
I believe in music as a universal language of communication, in cross-culturalism and in the connection between the different expressions of art. My degrees in piano and music business have allowed me to work as a music manager and in areas such as culture communication, event production and music education.
Most of an organization's or brand’s touchpoints are dominated by language. Paying attention to this has an effect on credibility, image and user engagement. When it comes to internationalization and worldwide exposure, the translation process is essential and an outstanding added value for reaching and adapting to the target audience in each country.
October 2015- present
The Plan Company. Agency specialized in digital marketing and social media management. Clients: Cinesa, Epson, Nakide
January 2015 - June 2015
Sant Cugat del Vallès (Barcelona)
RocaSalvatella. Consulting firm focused on developing digital strategic evolution plans for organizations and brands (Barcelona City Council, Obra Social La Caixa, BASF…)
2005 - 2014
“Maria stands out because of her professionalism, responsibility and ability to adapt to changes. Her curiosity, creativity and desire to create new working dynamics are a perfect complement for her day-to-day pragmatism and high spirits, all of which contributes to excellent results in a team. It is a real pleasure to count on her talent.” (Sandra Cuadrado. Project Manager and Internacional Cooperation. TERMCAT)
TERMCAT, Centre de Terminologia. Ministry of Culture (Government of Catalonia). General Directorate for Language Policy. Technology and Communication Department. Content Manager and Social Media Strategist:
October 2010 - January 2011
“Initiative, flexibility, ability to take challenges and excellent social skills are features that I would highlight about Maria. In addition, broad knowledge of corporate communications was very helpful in gaining awareness and visibility for our company“ (Laura Moliné. Language Services Director. Barcelona SAE)
Barcelona Study Abroad Experience. Leader in Barcelona Study and Interning Abroad. They provide superior quality studies and intern abroad program options in Barcelona that incorporate a strong intercultural element for students. My job as a consultant has focused on:
My postgraduate degree in Strategic Digital Communication has allowed me to acquire a multidisciplinary perspective of the current digital scene and strengthen the necessary strategic skills to lead complex projects: digital business models, collaborative and 2.0 social platforms, digital project management, new media journalism, etc.
2003 - 2009
“Maria stands out because of her professionalism, efficiency and enthusiasm. In the field of translation, her work shows an excellent understanding of the source texts and a quality writing that easily adapts with accuracy to the different sectors.” (Anna Vidal. Gestora de projectes. Abacongress SL)
TERMCAT, Centre de Terminologia. Ministry of Culture (Government of Catalonia). 2004 – 2007. Project Manager in Health Sciences: medicine and biology multilingual works.
Millward Brown Spain. Barcelona. November 2003 – May 2004. World’s leading research agency, expert in effective advertising, marketing communications, media and brand equity research.
Several companies: Sapiens, Critèria SCCL, CIMAE SCCL, The Medicines Company UK Ltd, OHL, Abacongress SL, Stileliquido, Milsa, etc.
My degree in Translation and Interpreting has allowed me to acquire abilities such as: oral and written excellence in my mother tongues (Catalan, Spanish) and foreign languages (English, French and Italian), knowledge of foreign cultures and civilizations, translating general and specialized texts and doing liaison interpreting, editing and reviewing texts, summarizing, information analysis, research and management, and designing and managing language projects.
October 2010 - December 2012
Barcelona & Florence
“Maria is very efficient and precise, organized and clear as to methods, warm, trustworthy and gives good ideas to projects.” (Pedro Javier González. Guitarist, composer and music producer)
“AOP enthusiastically recommends Maria to future employers as an individual who shows the initiative, enthusiasm, and attention to detail necessary to the success of any organization or company.” (Matthew Gray. Theater and Opera Director. AOP)
Núvol. Digital culture magazine. Barcelona (2014)
American Opera Projects (AOP). Musical Theater and Contemporary Opera. New York. (April – September 2010)
Musical theater and modern opera production by emerging and established artists (London’s Royal Opera House, Lincoln Center Festival, Brooklyn Academy of Music, New York City Opera, Fort Worth Opera, the Guggenheim Museum, etc.)
International Festivals (July 2006 and August 2007)
October 2004 - May 2005
Barcelona Gospel Institute. Piano and music theory lessons to elementary and intermediate level students.
My postgraduate degree in Music Business Management has allowed me to assimilate the music business as a whole: traditional industries (recorded music, copyright and live music), creation process, trademarks and image rights, business models based on new technologies, final consumption of music as a product, etc.
Final project: “Communication Agency specialized in World Music”
My professional degree in Piano included 8 instrument courses and provided me with knowledge of subjects such as music theory, harmony and musical forms, choral ensembles, chamber music, instrument transposition and accompaniment, aesthetics and music, culture and art history.
Social Media (Twitter, Facebook, Linkedin, Instagram, Pinterest, Yammer…), 2.0 services (Youtube, Slideshare, Delicious) and related platforms (Tweetdeck, Hootsuite, SocialBro, Storify…)
Content Management (CMS), Design and Edition: Dreamweaver, Joomla, WordPress, Mailchimp, Scoopit, Visual.ly, Timeline JS, Prezi, Indesign, Adobe Photoshop, GIMP…
Google Services: Analytics, Adwords, Docs, Calendar, etc.
RSS: Feedly, Feedreader, Netvives.
My interest in continuing education has led me to keep taking courses in my speciality areas:
And attend many seminars and congresses on communication, marketing, digital and social platforms, innovation, internationalization and music management.